About | Newcardeo limited

Company Profile

About Us

Newcardeo Limited is a Kenyan automotive care and accessories company established in 2024 and headquartered in Nairobi, the capital city of Kenya.

The company specializes in high-quality car care products, detailing solutions, and automotive accessories designed to enhance vehicle appearance, protection, and driving comfort.

Since its inception, Newcardeo Limited has focused on providing innovative, affordable, and reliable automotive solutions tailored to both professional and everyday car users.

With a growing nationwide distribution network, Newcardeo supplies products across Kenya through modern retail chains, automotive outlets, and service stations, and is preparing to expand into East Africa and the wider Sub-Saharan African market.

Our Mission

To deliver premium automotive care products and accessories that enhance vehicle performance, appearance, and user experience while maintaining quality, innovation, and affordability.

Our Vision

To become East Africa’s leading automotive care and accessories brand, recognized for quality, innovation, and trusted partnerships in modern and general trade markets.

Our Core Values

1. Quality Excellence

We are committed to producing reliable, high-performance automotive products that meet international standards.

2. Innovation

We continuously develop modern car care solutions that respond to evolving automotive needs.

3. Customer Focus

Our customers remain at the center of our business, guiding our product development and service delivery.

4. Integrity

We operate with transparency, professionalism, and accountability in all our business engagements.

5. Growth & Partnerships

We believe in building long-term partnerships with retailers, distributors, and automotive service providers.

Our Product Categories

Newcardeo Limited offers a growing range of automotive detailing products and accessories, including:

Car Care & Detailing Products

Car shampoo

Exterior wax and polish

Dashboard cleaner and protectant

Tire and rim cleaners

Interior cleaning solutions

Automotive Accessories

Seat covers

Air fresheners

Cleaning cloths and detailing kits

Car interior accessories

Protective and maintenance tools

Our products are designed for professional detailers, retail customers, and automotive enthusiasts seeking reliable car care solutions.

Target Market

Cardeo Limited serves both modern trade and automotive service channels, including:

Modern Retail Chains

Carrefour

Naivas

Quickmart

Chandarana Foodplus

General Trade & Automotive Sector

Automotive spare parts shops

Car detailing centers

Service stations and fuel stations

Independent car accessory retailers

Car wash operators

Distribution Network

Cardeo Limited operates from Nairobi, with a growing distribution network covering major regions across Kenya.

Our logistics and distribution structure ensures efficient product availability across retail stores, automotive shops, and service stations nationwide.

Growth & Expansion Strategy

Cardeo Limited aims to expand its presence beyond Kenya into:

East African markets

Sub-Saharan Africa

Strategic regional retail partnerships

Private label and distributor collaborations

Our goal is to build a recognized African automotive care brand trusted by retailers and consumers alike.

Why Choose Cardeo

High-quality automotive care solutions

Competitive pricing for retail markets

Strong distribution network

Modern trade retail focus